
Why You Should Never Bid a Round Number
The Battle of the Zeros. Human brains are lazy. We like round numbers. If a house is worth roughly 5M, your opponent is likely to set their mental limit at exactly “5 Million.” Not 5.1. Not 4.9. 5.0. The +1 Strategy When the bidding gets close to a “Round Milestone” (e.g., 5M, 10M), anticipate that […]
The Battle of the Zeros.
Human brains are lazy. We like round numbers. If a house is worth roughly 5M, your opponent is likely to set their mental limit at exactly “5 Million.” Not 5.1. Not 4.9. 5.0.
The +1 Strategy
When the bidding gets close to a “Round Milestone” (e.g., 5M, 10M), anticipate that your opponent will cap out there. Prepare a bid that is One Increment Above the round number.
If the increment is 10k, and they bid 5.0M… do not hesitate. Immediately bid 5.01M.
Breaking the Tie
In sealed bidding (for those who still use it) or fast-paced hybrid scenarios, that extra 10k often wins the deal. You aren’t paying significantly more; you are just paying enough to beat their psychological ceiling.
Be Exact
Winners don’t bid 5M. They bid 5,010,000.


